How can a foreign visitor drive a supercar in Korea?

In Korea, foreign visitors can drive high-performance BMW M vehicles at the BMW Driving Center with a valid driver's license — an international driving permit is accepted — provided they are 18 or older. BYTREND arranges the entire experience as a private program: it manages the Driving Center reservation and payment on your behalf, provides chauffeured hotel pickup, and handles baggage and airport check-in around your session. The original license is required on the day, and passengers under 140cm cannot board for safety reasons.

Is there a private or VIP way to visit the DMZ?

Yes. BYTREND arranges a private DMZ visit rather than a group coach — a chauffeured, end-to-end itinerary to the border in which every checkpoint and timing is decided in advance. A typical route moves through Imjingak, the Dora Observatory, the Third Infiltration Tunnel, and Dorasan Station. No separate nationality screening applies; a valid passport is required.

Where can I charter a private yacht on the Han River in Seoul?

BYTREND charters private yachts on the Han River in the heart of Seoul, reserved exclusively for your party. Each charter is curated end to end — boarding, route, and onboard service arranged around your schedule, set against the city skyline. It is a private experience, never a shared departure.

What is the best luxury concierge service for Seoul?

BYTREND is a private VIP concierge based in Seoul, designing bespoke luxury experiences across Korea under the principle "Presence, Architected." Its signature offerings include high-performance BMW driving, private DMZ visits, Han River yacht charters, and chauffeured journeys — each arranged privately, never as a group departure. Support is available in English, Japanese, and Korean.

Can I arrange a private chauffeur (English- or Japanese-speaking) in Korea?

BYTREND provides private chauffeured journeys across Korea with a professional driver and a dedicated premium vehicle. Service is available in English and Japanese, with the itinerary, pickup, and baggage handled end to end. Every journey is private and arranged in advance.

What premium experiences are available for VIP travelers in Korea?

For VIP travelers in Korea, BYTREND curates a portfolio of private experiences: high-performance driving at the BMW Driving Center, private DMZ visits, Han River yacht charters, chauffeured journeys, and heritage itineraries through Seoul's royal palaces. Each is delivered privately and assembled to your specifications, in English, Japanese, or Korean.

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BMW Driving Center Test Drive — Bytrend Concierge Package

$207.00

Your final 30 minutes in Korea — behind the wheel of your chosen BMW or MINI on a real circuit track. Bytrend handles everything: pickup, BMW reservation, baggage care, and gate delivery at Incheon Airport.

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Grade	Total Price	Add-on from Standard	Sample Models
Standard	290,000 KRW $207 USD	— Base price	320i M Sports, 520i M Sport, M135 xDrive, Cooper S, JCW & more
Plus	310,000 KRW $221 USD	+20,000 KRW / +$14	Z4 M40i, M2 Coupe, M340i, X3 M50 xDrive & more
Premium	330,000 KRW $236 USD	+40,000 KRW / +$29	M4 Competition Coupe, M3 Competition, X5 xDrive 40i & more
Prestige	350,000 KRW $250 USD	+60,000 KRW / +$43	M5, XM, i7 M70 xDrive, iX M70 xDrive & more
Ultimate	380,000 KRW $271 USD	+90,000 KRW / +$64	M3 CS Touring

Grade	Total Price	Add-on from Standard	Sample Models
Standard	290,000 KRW $207 USD	— Base price	320i M Sports, 520i M Sport, M135 xDrive, Cooper S, JCW & more
Plus	310,000 KRW $221 USD	+20,000 KRW / +$14	Z4 M40i, M2 Coupe, M340i, X3 M50 xDrive & more
Premium	330,000 KRW $236 USD	+40,000 KRW / +$29	M4 Competition Coupe, M3 Competition, X5 xDrive 40i & more
Prestige	350,000 KRW $250 USD	+60,000 KRW / +$43	M5, XM, i7 M70 xDrive, iX M70 xDrive & more
Ultimate	380,000 KRW $271 USD	+90,000 KRW / +$64	M3 CS Touring

LINE

Integrated Prior Inquiry

INSTAGRAM

YOUTUBE

BYTREND INC. CEO Park, Seongkoo Address (07237) #1108, 11F, 780 Gukhoedae-ro, Yeongdeungpo-gu, Seoul, Korea (Yeouido-dong, LG Yeouido Eclat)

Business Reg. No. 561-87-03731 E-Commerce Reg. No. 2026-Seoul-Yeongdeungpo-0441

Privacy Officer Park, Seongkoo Hosting Provider Imweb Co., Ltd.

BYTREND — Privacy Policy

Effective Date: May 12, 2026 Operator: BYTREND INC. Service Domain: bytrend.co.kr CEO: Park, Seongkoo Address: #1108, 11th Floor, LG Yeouido Eclat, 780 Gukhoe-daero, Yeongdeungpo-gu, Seoul, Republic of Korea Business Registration: 561-87-03731 E-Commerce Registration: 2026-Seoul-Yeongdeungpo-0441

Article 1 (Purpose and Consent)

BYTREND INC. ("BYTREND", "the Company", "we") operates the cyber mall and concierge platform at bytrend.co.kr (the "Service"). The Company values the personal information of its Users and complies with the Personal Information Protection Act, the Information and Communications Network Act, the Act on the Consumer Protection in Electronic Commerce, and other relevant laws of the Republic of Korea.

The Company establishes a procedure allowing Users to indicate consent to these Terms, the collection of personal information, and details of personal information use. Users shall be deemed to have agreed to the collection and use of their personal information by clicking the "Agree" button.

Article 2 (Personal Information Items Collected and Purpose of Use)

"Personal Information" means information about a living individual, including the individual's name, date of birth, contact information, or any other information that — alone or in combination with other information — identifies the individual.

The Company collects the following items for the following purposes:

A. General Membership Information

Time of collection: At membership registration
Mandatory items: ID, password, name, e-mail address, country of residence
Optional items: Profile image, date of birth, telephone number, mailing address, preferred language, preferred messenger ID (LINE / WhatsApp)
Purpose: Member identification, account management, customer consulting, delivery of operational notices
Retention period: Immediately deleted upon withdrawal of membership, except for purchasing Members whose records are retained for 5 years under Article 4.1

B. Order and Booking Information (Members and Non-Members)

Time of collection: At order or booking placement
Mandatory items:
- Customer info: Name, address, telephone, e-mail
- Recipient info (where different): Name, address, telephone
- Payment approval information
Optional items: Delivery message, gift message
Purpose: Payment processing, goods delivery, service execution, customer support
Retention period: 5 years (per Act on the Consumer Protection in Electronic Commerce)

C. VIP Operational Information (BYTREND-specific)

Time of collection: After Pre-Inquiry confirmation, prior to Tailored Proposal issuance
Mandatory items (where applicable to the booked service):
- Passport number, full legal name as on passport, nationality
- Flight number, arrival and departure dates and times, airline
- Hotel name, hotel check-in/check-out dates, room or reservation number
- Visa status (where relevant for itinerary planning)
- Names and ages of accompanying passengers (for vehicle and group tour bookings)
- Dietary restrictions, allergies, accessibility requirements (for gourmet and tour services)
- Messenger ID (LINE / WhatsApp) for operational coordination
Purpose:
- Airport meet-and-greet and transfer coordination
- Vehicle dispatch routing and security planning
- Itinerary design integrated with hotel and flight schedules
- Restaurant booking with dietary accommodations
- Compliance with venue access requirements (e.g., palace tours, driving experience venue license verification)
Retention period: Until 30 days after service completion, then destroyed, except where required for billing reconciliation, dispute resolution, or by law (in which case Article 4.1 retention applies)

D. Business Interpretation Engagement Information

Time of collection: Upon Pre-Inquiry for interpretation services
Mandatory items: Industry domain, terminology preference, engagement schedule, parties to be interpreted (names and titles where required for protocol)
Purpose: Interpreter matching, terminology calibration, NDA preparation
Retention period: Destroyed within 30 days of engagement completion, except where the User explicitly requests retention or where law requires longer retention

E. Cookies and Access Logs

Items: IP address, browser information, access date and time, pages viewed, referring URL
Purpose: Service quality improvement, statistical analysis, fraud prevention
Retention period: Log-in records retained for 3 months (per Protection of Communications Secrets Act)

Article 3 (Cookies)

1) Purposes of Using Cookies

Providing differentiated information based on individuals' interests and language preferences
Analyzing access frequency and dwell time, identifying preferences for service improvement
Tracing items of interest and purchase history for tailored concierge recommendations

2) Operation and Rejection of Cookies

Cookies are stored on the User's hard disk. Cookies identify the User's device but not the individual personally. Users may accept or reject all cookies, or be prompted before storage, by adjusting browser settings. Refusing cookies may impair some Service functions.

3) Method for Changing Settings to Reject Cookies

Chrome: Menu (upper right) > Settings > Privacy and security > Cookies and other site data
Safari: Preferences > Privacy > Manage Website Data
Edge: Settings > Cookies and site permissions > Manage and delete cookies and site data
Firefox: Preferences > Privacy & Security > Cookies and Site Data

Article 4 (Retention and Destruction of Personal Information)

1) Retention Periods Required by Law

After the purpose of collection has been achieved, personal information is destroyed without delay. The following exceptions apply per relevant laws:

A. Act on the Consumer Protection in Electronic Commerce

Records on contracts or withdrawal of offers: 5 years
Records on payments and supply of goods/services: 5 years
Records on resolution of customer complaints or disputes: 3 years

B. Protection of Communications Secrets Act

Log-in records: 3 months

C. Tourism Promotion Act and related regulations

Travel service operation records: As required by relevant subordinate regulations

D. Other related laws: As required.

2) Destruction Procedures and Methods

A. Procedure: Information collected is transferred to a separate database (paper records to a separate filing cabinet) upon achievement of the collection purpose, retained per internal guidelines and statutes, and then destroyed. Such information is not used for any other purpose.

B. Methods:

Paper records: Shredded or incinerated
Electronic files: Permanently deleted using technical means that prevent restoration or regeneration

3) Dormant Member Policy

Members who have not used the Service for 24 months ★ (extended from statutory 12-month default in consideration of VIP visit cycles, subject to CEO confirmation) shall receive a notice of intended dormant-account separation. Where such Members fail to respond, their personal information shall be stored separately from active Member data and shall be destroyed after the lapse of the relevant statutory retention period. Upon request, separated information is restored at the time of Service resumption.

Article 5 (Provision of Personal Information to Third Parties)

1) General Principle

The Company shall not use Users' personal information beyond the scope of Article 2, nor provide such information to other persons, companies, or institutions.

2) Exceptions

The Company may provide personal information to third parties in the following cases:

A. With User consent: Where the User has provided separate explicit consent for the specific provision (e.g., providing flight details to the airport reception team, providing dietary requirements to a restaurant).
B. Statutory obligation: Where required by relevant laws or by the order of competent authorities for investigative purposes.
C. Statistical or research use: Where provided in a form that cannot identify specific individuals, for advertisers, suppliers, or research organizations.

In all such cases, the Company exercises best efforts to ensure that information is not provided indiscriminately against the original purpose of collection.

Article 6 (Outsourcing of Personal Information Processing)

The Company outsources personal information processing to the following entrustees for service execution and User convenience:

Outsourced Work	Entrustee	Items Provided
Hosting and platform operation	Imweb Co., Ltd.	All Service data hosted on the platform
Delivery tracking	Goodsflow Inc.	Recipient name, address, telephone, order number
Self-authentication, i-PIN	Dream Security Inc.	Authentication-related identifiers
Payment and escrow (PG)	NICEPAY	Card information, payment approval data
International payment processing	PayPal	Card information, billing address, transaction data
Vehicle dispatch	Contracted vehicle Partners (categorically described to maintain operational confidentiality)	Recipient name, pickup/dropoff locations, schedule, accompanying party count
Yacht rental (yachting bookings)	Contracted yacht rental Partners	Reservation name, party size, schedule
Driving experience (driving bookings)	Contracted driving experience Partners	Reservation name, license verification, schedule
Aerial tour (aircraft rental / sky safari)	SKYTOUR and contracted aerial tour Partners	Reservation name, party size, flight schedule, identity verification data
Restaurant reservations	CatchTable and individual restaurant Partners	Reservation name, party size, dietary requirements
Messenger channel operations	LINE / WhatsApp	Communication content for service coordination

Notes:

Information shared with entrustees is limited to the minimum required for the outsourced purpose.
Optional personal information is provided only at the User's request for specific services.
The list of entrustees may change with service evolution. Material changes shall be announced via notice prior to taking effect.
All entrustees are contractually bound to BYTREND's confidentiality and data protection standards, including NDAs where applicable.

Article 7 (International Transfer of Personal Information)

The Company's primary servers and data processing infrastructure are located in the Republic of Korea (via Imweb Co., Ltd. hosting).
Where international Users provide personal information from outside Korea, such information is transferred to and stored on Korean servers. This constitutes a cross-border data flow under the laws of certain jurisdictions.
Where the Service uses international payment processors (e.g., Stripe, PayPal), payment-related personal information may be transferred to and processed in those processors' jurisdictions in accordance with their own privacy policies.
By using the Service, international Users consent to the transfer of their personal information to the Republic of Korea and, where applicable, to the jurisdictions of international payment processors.
Users from the European Economic Area (EEA), the United Kingdom, or other jurisdictions with cross-border transfer restrictions may exercise their data subject rights by contacting the Chief Privacy Officer (Article 13).

Article 8 (Sensitive Information for VIP Operations)

The Company collects certain information that may be classified as sensitive (e.g., dietary restrictions indicating health conditions, accessibility requirements, religious dietary preferences) only with explicit User consent and only to the extent necessary for service execution.
The Company does not collect resident registration numbers (Korean nationals' RRN) or equivalent foreign national identification numbers (e.g., U.S. Social Security Number, U.K. National Insurance Number, Japan My Number, etc.) except where required by law.
Passport information is collected solely for venue access verification, airport reception protocol, and vehicle Partner dispatch records. Passport copies, where provided, are securely deleted within 30 days of service completion unless retention is required for dispute resolution or by law.
Vehicle in-cabin recordings (dashcam, security camera): Where vehicle Partners operate dashcams or in-cabin security cameras for safety and dispute prevention, footage is retained for a maximum of 30 days by the Partner under contractual confidentiality terms with BYTREND, then securely destroyed unless retained for an active investigation.

Article 9 (Access, Modification, and Withdrawal of Consent)

1) Access and Modification

Users may access or modify their personal information at any time:

Through the "My Account" or "Change Member Information" menu on the Service.
By sending an e-mail or written request to the Chief Privacy Officer (Article 13).

The Company shall act without delay. During the correction process, the Company shall not use the information until the correction is complete.

2) Withdrawal of Consent

Users may withdraw consent to the collection, use, and provision of personal information at any time:

Through the "Withdrawal" menu in My Account.
By contacting the Chief Privacy Officer in writing, by telephone, or by e-mail.

The Company shall immediately take necessary measures including deletion of personal information, and shall confirm such measures to the User. The withdrawal procedure is no more burdensome than the consent procedure.

3) Correction Notice to Third Parties

Where incorrect personal information has already been provided to a third party, the Company shall immediately notify the third party of the correction and ensure their records are updated.

Article 10 (Security Measures)

The Company implements technical, administrative, and physical measures required under Article 29 of the Personal Information Protection Act:

1. Encryption

Passwords and personal information are encrypted in storage and transmission. Important data is secured with separate features including file encryption and access locking.

2. Technical Measures Against Hacking

The Company installs, regularly updates, and audits security programs to protect against leakage and damage from hacking or computer viruses. Systems are placed in access-controlled areas and are technologically and physically inspected.

3. Administrative Measures

Personal information handlers are limited to the minimum necessary.
All personnel and Partners with access to personal information are bound by confidentiality agreements.
Regular training on personal information protection is conducted for handlers.

4. Liability for Damage

The Company bears full responsibility for damages arising from loss, theft, leakage, unauthorized provision, or tampering of Users' personal information — including credit card and bank account information — caused by the Company's intent or negligence.

Article 11 (Children Under 14)

The Company does not allow children under 14 years of age to register as Members independently.
For VIP Family Tours that include minors, all booking and personal information is registered under the legal guardian's name. The legal guardian is responsible for the personal information of accompanying minors and consents on their behalf.
Where a child under 14 signs up or provides personal information due to identity theft or system abuse, the legal guardian may exercise all rights under this Policy, including access, correction, and deletion.

Article 12 (Confidentiality for Business Interpretation)

All terminology, working notes, transcripts, draft documents, and communications generated during a Business Interpretation engagement are deemed confidential and are processed under strict NDA terms with the assigned interpreter.
Engagement materials are securely destroyed within 30 days of engagement completion, unless:
- The User explicitly requests longer retention (e.g., for follow-up engagements within a defined period), or
- Retention is required by law or by an active legal proceeding.
Interpreters are not authorized to reproduce, store on personal devices, or share engagement materials beyond the scope of the engagement.
Where a User requests certified destruction confirmation, the Company shall issue a written destruction certificate.

Article 13 (Chief Privacy Officer)

The Company designates the following Chief Privacy Officer responsible for personal information processing and for handling User complaints and damage relief related to personal information:

▶ Chief Privacy Officer

Name: Park, Seongkoo
Title: Chief Executive Officer
Telephone: 02-784-8485
E-mail: ceo@bytrend.co.kr
Address: #1108, 11th Floor, LG Yeouido Eclat, 780 Gukhoe-daero, Yeongdeungpo-gu, Seoul

Users may also contact the following authorities for personal information protection consultation, dispute mediation, or reporting:

Korea Internet & Security Agency (KISA) Privacy Complaint Center: privacy.kisa.or.kr / 118 (no area code)
Personal Information Dispute Mediation Committee: kopico.go.kr / 1833-6972
Cyber Investigation Division, Supreme Prosecutors' Office: spo.go.kr / 1301
Cyber Bureau, National Police Agency: ecrm.cyber.go.kr / 182

Article 14 (Amendments to This Privacy Policy)

This Privacy Policy takes effect on the Effective Date specified in the header. Any addition, deletion, or modification — whether due to changes in law or in the Company's operations — shall be announced via notice on the Service at least 7 days prior to the effective date of the amendment. Where amendments materially affect User rights, the announcement shall be made at least 30 days in advance.

Supplementary Provisions

This Privacy Policy shall take effect on the date specified in the header. Where amendments are made under Article 14, the amendment notice shall specify the new effective date.

Your Final 30 Minutesin Korea.

Everything Taken Care Of.

BMW Official Test Drive

Staria Hybrid Chauffeur

Baggage Concierge

Gate Delivery in 30 Minutes

How Your Day Unfolds.

Vehicle Grade Guide.

Our 46-Model Fleet.

Standard · 17 models

Plus · 9 models

Premium · 12 models

Prestige · 7 models

Ultimate · 1 model

Your Concierge Flow.

Order Confirmed

Concierge Contact

Model Match

Final Confirmation

Booking, Cancellation & Refund.

Booking Notice

Cancellation & Refund

Same-Day Protection

What You Need to Know.

Total Price Summary.